When BrainMD’s Happy Saffron Plus went viral on TikTok, daily orders spiked to 1,600 bottles almost overnight. The surge brought incredible opportunity, but it also revealed a challenge familiar to many fast-growing brands: shipping data that looks clear at a high level can hide serious profit risk at the SKU level.
BrainMD needed to understand exactly how each product moved through their network, what every shipment truly cost, and how rapid growth was impacting margin. Traditional carrier reports could not answer the questions that suddenly mattered most.
The Turning Point
To gain clarity and control, BrainMD expanded its use of Reveel’s Parcel Spend Management solution and Analytics Hub. Instead of relying on aggregated cost data, the team unlocked SKU-level visibility, automated controls, and modeling tools that highlighted cost drivers and surfaced issues before they became expensive problems.
The result was a shift from reacting to carrier invoices to proactively protecting margin, improving alignment across operations and finance, and making data-backed decisions about packaging, pricing, and carrier strategy.
Inside the complete case study, you will discover:
- How BrainMD identified which products and lanes were quietly eroding margin
- How SKU-level costing transformed their pricing, promotions, and fulfillment strategy
- What outlier detection and automation revealed that traditional reports missed
- How data-backed simulations strengthened carrier negotiations and diversified their shipping network
- The operational and financial impact of moving from reactive corrections to proactive parcel intelligence
Download the full case study to see how BrainMD turned viral demand into a scalable, profitable shipping strategy.
